“Keep in mind that social media is also fairly new and even the top marketers are still learning new strategies offered by these new technologies. Don’t feel that you’re way behind or too late,” says our own local Social Media Guru Dina Lima.

I recently accomplished the task of editing my friend Dina’s new book, Social Media 911. In return for my work, Dina helped me in achieving the new look you see here on buildingsavvy.com and also on its new sister site buildersavvy.com for the consumer as well as our latest passion, thesavvylist.com.

I have to say, that my editing assignment came at the perfect time, because I am one that truly needed the information in the book in order to be able to understand what I need to do to prepare for our future in the publishing industry.  Every day, I’m beginning to see and understand new opportunities, and it’s an exciting thing!  Social Media 911 can transform you from feeling like a novice in the social media world into having the confidence that you can and must be a participating member of the wave that’s here to stay.

Dina takes you step by step on how to plan a social media strategy, start a blog, enhance your website and set up and manage the primary social media tools:  Facebook, LinkedIn and Twitter.  She also expands upon the entire core set of tools available for your online marketing program and information on how to use automation tools so that all of these technologies work together and your time and effort are maximized.

Watch for an announcements soon about the release of this new resource and also Building SAVVY’s next Social Media class with Dina coming soon.

“What started as a must-have device that didn’t tie you down has now morphed into a texting, tweeting, multi-tasking productivity and entertainment gadget that offers a wide range of possibilities for you and your business.  The lightning-speed advancement of the Smartphone has left many companies scrambling to keep up with the technology and new opportunities.  Like social media, they are the new wave of communication and the only place they are going is into the hands of more and more consumers.”

This excerpt from an article by Ford Saeks appearing in Vol 1, 2011 of Building SAVVY underscores our need to keep up with yet another evolving technology.  Saeks suggests that we can capitalize on the growing popularity of this new technology with text message advertising, by creating a Smartphone App, by making our websites Smartphone compatible and by engaging mobile customers through social networks.

We invite you to share with us what your company is doing related to Smartphone technology to increase brand awareness, build relationships and grow your business