“What started as a must-have device that didn’t tie you down has now morphed into a texting, tweeting, multi-tasking productivity and entertainment gadget that offers a wide range of possibilities for you and your business. The lightning-speed advancement of the Smartphone has left many companies scrambling to keep up with the technology and new opportunities. Like social media, they are the new wave of communication and the only place they are going is into the hands of more and more consumers.”
This excerpt from an article by Ford Saeks appearing in Vol 1, 2011 of Building SAVVY underscores our need to keep up with yet another evolving technology. Saeks suggests that we can capitalize on the growing popularity of this new technology with text message advertising, by creating a Smartphone App, by making our websites Smartphone compatible and by engaging mobile customers through social networks.
We invite you to share with us what your company is doing related to Smartphone technology to increase brand awareness, build relationships and grow your business
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