TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

Toyota introduced today the all-new, seventh-generation Camry with class leading safety, fuel economy and multi-media technology.  The 2012 Camry  employs an elegantly simple but modern form, emphasizing a wider, lower stance than previous models. with a more spacious interior, improved driving dynamics and an even quieter ride than before.

Introduced in 1983, the Toyota Camry would later establish the template for the modern midsize sedan, setting benchmarks for Quality, Dependability and Reliability, along with a comfortable, quiet ride. Since that time, Toyota has sold more than 15 million Camry models worldwide earning it the honor of being America’s best-selling car for nine years running and 13 of the past 14 years.

The Toyota Camry again offers three powertrain choices, all of which have been enhanced for 2012 to provide better fuel economy and more responsive performance. All Camry models with the revised 2.5-liter four-cylinder engine now offer 178 horsepower, an increase of nine hp, and 170 lb.-ft. of peak torque. EPA-estimated fuel economy figures are 25 mpg city/35 highway, and the 28 mpg combined is two more than the previous generation Camry. The 2.5-liter engine employs Dual VVT-i (Dual Variable Valve Timing-intelligent), which controls valve timing on both the intake and exhaust camshafts for optimal performance and efficiency at all engine speeds. The Acoustic Control Induction System (ACIS) helps optimize torque over a broad engine speed range.

The all-new Camry Hybrid debuts a highly revised version of the brand’s Hybrid Synergy Drive powertrain, including a new 2.5-liter four-cylinder engine. The 2012 Camry Hybrid LE, with EPA-estimated 43 mpg city/39 mpg highway/41 mpg combined, yields a more-than-30 percent boost in fuel economy in the EPA city and combined driving cycles, compared to the previous generation, thanks largely to the new hybrid powertrain, but also due to lighter vehicle weight and optimized aerodynamics.

Camry will be one of the first Toyotas to offer the Entune multimedia system. For the first time ever in a Toyota automobile, this new system leverages themobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.

Savvy Publisher Steve Smirnis with Alex Cannon--6 time Indy 500 race car driver and the driver of the 2012 Toyota Camry Pace Car

Toyota recently hosted a press preview, inviting members of the Texas Auto Writers Association to take the new Camry’s on  a text drive at Cresson Motorsport Ranch.